Storytelling turns information into an engaging tale. It turns a sales pitch into real-life. It turns readers into customers. And it turns brands into legacies.
But let's face it: you're busy, and your expertise is in your own business, not in storytelling.
Let me help.
Leave the copywriting and storytelling (and the art and science that goes with them) to me, so that you can focus on what you do best. If you're an entrepreneur, business owner, marketer, non-profit leader or higher education professional who needs a trusted resource and competent writer to jump in to produce content that will convert, I'm your gal.
I specialize in...
-personal and engaging stories that humanize your organization.
-digital marketing content that will simplify your message and convert readers into customers.
-emails that will build trust and turn your subscribers into raving fans.
-web copy that maximizes reader attention and is easy to scan.
-blog posts, emails, scripts and speeches that capture your voice
Blogs and Magazines
After a successful 25-year career in marketing, communications, fundraising and business development within the private and public sectors, I decided to simplify my life and move back to my East Coast hometown. I started my own interior design and freelance writing/marketing business to put my creative and strategic skills to use.
I have a BA in English, a post-grad in Public Relations and my own thriving online coaching business. Before going out on my own, I spent the last decade doing Advancement work for three universities across Canada and have an intimate understanding about how to build relationships with alumni, donors and prospective students. And before that I did marketing and strategic communications work for several large private companies providing messaging to connect with customers and stakeholders. I've been published in a major Canadian shelter magazine, guest blogged for large lifestyle sites, write for university alumni magazines and grow online communities for my clients.
I tailor content for each specific audience, specializing in building connection and a long-term relationship while still delivering a clear call to action.